Turn to the small hot pot equipment factory to teach you how to make a detailed introduction to the management strategy of the hot pot shop
（1） Strategic marketing environment analysis of hot pot stores
1. The characteristics of the rotary hotpot store industry
The industry entry threshold is low, with scattered, no fixed industry rules structure characteristics; rotary hot pot shop belongs to fast food, its added value is high, the profit is higher and higher; its high added value is in the market development stage; ordinary hot pot shop is difficult to form a high market concentration.
2. Development trend of rotary hotpot store industry
The market potential of huowanjia Zhuanzhuan hot pot store is huge, and the high quality service makes the value market have a very attractive profit space; the development prospect of the rotary hotpot store industry is to improve the quality and service of the rotary hotpot store, create a green and healthy reputation, carry out extensive market education, and change the consumption concept of the market; improve the production process, service and hygiene of the rotary hotpot shop To provide nutrition, health, convenience and variety of food for consumers in school.
（2） Marketing mode selection:
(1) Green marketing: promote green and healthy food, recycle leftovers into chemical fertilizer, cooperate with standardized waste oil recovery enterprises, avoid waste oil flowing into food market, green, healthy and fashionable.
(2) Emotional marketing: realize the emotional interaction between consumers and the revolving hotpot shop.
(3) Service marketing: in all kinds of marketing activities, adhere to "win the hearts of the people" as the basis, with one of the above two modes.
Four hot pot store competition strategy
（3） Determination of competitive position:
With the development of the times and the improvement of living standards, agricultural university students' demand for rotary hotpot stores will be more prominent. There will be more revolving hotpot stores around agricultural university. Our revolving hotpot stores will also face various competitions. As market explorers, we will face greater pressure.
（4） Market competition strategy:
Strategy marketing 1
(1) Marketing branding - Theme marketing, that is, all kinds of food launched by our Rotary hotpot shop have a certain seasonal theme. The determination of these themes is generally based on the characteristics of food, combined with traditional Chinese medicine health, and according to the 24 solar terms. This can improve the image and personality of our small shop, and even brand the shop itself.
(2) Marketing humanization service marketing, adhere to the "people-oriented", improve after-sales service, provide a variety of high-quality health services, can help teach health and cooking skills.
2. Attention marketing
(1) Spread leaflets, discount and other ways to expand the popularity.
(2) It adopts membership card system, points system and discount system to attract new customers and give back old customers.
(3) Using word-of-mouth publicity, good products and high-quality services, let college students help our small shop to publicize and make invisible advertisements.
3. Crisis marketing
(1) Adhere to the principle of low-cost entry, market expansion should not be too fast, and we should do a good job in the problem of low return rate of initial funds and slow capital turnover speed.
(2) Fertilizer made from recycled food will consume a lot of our energy, and it will be difficult to sell because of its low popularity.
(3) Looking for someone to join in to improve quality
(4) We should establish a sense of crisis, treat and deal with customer's objection carefully, improve the staff management mechanism, and prevent the occurrence of internal contradictions.